Play
Genova | Italy

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Selected from hundreds of submissions, our project was built in one of the most famous European floral festivals: Euroflora2011. Our choice was to create a dynamic design by realizing a platform where visitors could directly take part in the creative phase of a project, proposing their own design.
The platform is a square of 13×13 pixels characterized by species of lettuce, which vary in colour and texture. These are contained in boxes of perforated PVC, recycled from big advertising banners, useful in its function for the strength and versatility to drain rainwater. Everyone moving the boxes can create the patterns they want and the outcome is continued interaction of visitors. The result is a project changing over time, never static, but rather a meeting point for the game and cooperation. The perforated PVC box is currently evolving to become a design object.

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The PVC containers for the plants are all made by reusing the plastic material of the advertisement banners.  The making of a planter is very easy; the only needed tools, besides the PVC, are a knife, a ruler and a staple machine.

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